Please Note: This page is private and only accessible through this direct link. It’s not publicly visible on our website.

Traditionally Unique Services - Business Plan 2025

Executive Summary

$2.2M

Projected Year 3 Revenue

200+

Patients Served Year 1

40%

Reduction in Readmissions

3-5

Hospital Partners by Year 2

The Opportunity

The healthcare industry faces a critical challenge: 15-20% of patients are readmitted within 30 days, with unsafe home environments being a significant contributing factor. Hospital readmissions cost the U.S. healthcare system over $41 billion annually, with Medicare penalties for high readmission rates reaching up to 3% of total reimbursements.

                Market Gap: There is currently no standardized service bridging the gap between medical discharge and home readiness. Traditionally Unique Services fills this void by providing hospital-grade home preparation that directly reduces readmission risk while improving patient outcomes.
            

Our Solution

Traditionally Unique Services provides comprehensive post-discharge home readiness services that transform living spaces into safe, healing environments. Our medical-grade cleaning and preparation services are designed in consultation with infection control specialists and home healthcare providers.

Business Model

Our hybrid revenue model includes:

Private Pay Services: $1,000-$2,500+ per service ($125/hour, 8-20 hour engagements)
Hospital Partnerships: Bundled discharge services ($100K-$300K annual contracts)
Insurance Reimbursement: Medicaid Waiver programs and private insurance billing
Compassion Clean Fund: Donation-sponsored services for low-income patients

Competitive Advantages

First-Mover Advantage: Pioneer in the post-discharge home preparation space
Medical-Grade Standards: Staff trained in infection control and patient safety protocols
Scalable Model: Franchise-ready operations with documented processes and outcomes
Community Impact: Measurable improvements in patient safety and healthcare cost reduction
Multiple Revenue Streams: Diversified income sources reduce business risk

Community Funding & Support

We're building Traditionally Unique through community partnerships, grants, and mission-aligned donations.

Initial Goal: $50,000-$75,000 through foundation grants, corporate sponsorships, and community fundraising

Market Analysis

Market Size & Opportunity

$41B

Annual Cost of Hospital Readmissions (US)

3.6M

Annual Hospital Discharges (Pennsylvania)

17.5%

Medicare Readmission Rate (National Average)

$380M

Total Addressable Market (Lehigh Valley)

Research-Backed Market Analysis

                Hospital Readmission Crisis:
                According to the Centers for Medicare & Medicaid Services (CMS), 17.5% of Medicare patients are readmitted within 30 days of discharge
The Agency for Healthcare Research and Quality (AHRQ) reports that preventable readmissions cost $41 billion annually
CMS penalizes hospitals with high readmission rates, with up to 3% reduction in Medicare reimbursements
Studies show that 15-30% of readmissions are related to unsafe home environments, inadequate sanitation, or inability to maintain hygiene

            

                Social Determinants of Health Research:
                The Journal of the American Medical Association (JAMA) found that housing conditions directly impact post-discharge recovery outcomes
A 2023 Health Affairs study showed that patients returning to clean, organized homes had 35% lower readmission rates
The World Health Organization reports that unsafe home environments are a leading cause of falls, infections, and complications in elderly patients
Research by the National Association for Home Care & Hospice found that 80% of home health nurses encounter unsafe or unsanitary conditions that impede care delivery

            

How We Calculated Our Market Opportunity

Lehigh Valley Market Sizing Methodology:

Data Point	Source	Value
Lehigh Valley Population	US Census Bureau 2024	685,000
Annual Hospital Discharges (all ages)	PA Health Care Cost Containment Council	~45,000
Patients Requiring Environmental Support (estimated)	Based on 65+ demographic (18%) + complex cases	~9,000 (20%)
Average Service Price	Industry benchmark + time study	$1,200
Total Serviceable Market (annually)	9,000 patients × $1,200	$10.8M
Year 1 Market Penetration Goal	Conservative 5% capture	500 patients
Year 1 Revenue Target	500 × $1,200 average + contracts	$750,000

Pricing Research & Justification

How We Determined Our $125/Hour Rate:

Standard Cleaning Services: $25-45/hour (general residential cleaning)
Deep Cleaning Services: $50-75/hour (move-out, post-construction)
Medical/Healthcare Cleaning: $75-125/hour (specialized training, infection control)
Biohazard/Trauma Cleaning: $150-300/hour (highest level of sanitation)

Our Position: We align with medical-grade cleaning rates due to:

Certified infection control training for all staff
Hospital-grade EPA-approved disinfection protocols
Medical equipment and patient safety knowledge
Coordination with healthcare providers and caregivers
Liability insurance and bonding requirements

Competitive Analysis:

Molly Maid (residential): $30-50/hour - No medical specialization
ServiceMaster Clean (commercial): $60-90/hour - Limited home health focus
Local senior cleaning services: $40-65/hour - Not discharge-specific
Traditionally Unique: $125/hour - Only service dedicated to post-discharge medical home readiness

Target Markets

                Pennsylvania Aging Demographics (Source: PA Department of Aging, 2024):
                2.4 million Pennsylvanians are age 65+ (18.7% of population)
This demographic is growing at 3.1% annually - faster than national average
By 2030, 1 in 4 Pennsylvanians will be 65+ (projected 3.2 million)
Lehigh Valley 65+ population: 128,000 (18.7% of 685,000 total)
Living alone (65+): 42% in Lehigh Valley region - high need for support services

            

Primary Market: Lehigh Valley, PA

Total Population: 685,000

65+ Population: 128,000 (primary target demographic)

Annual Hospital Discharges: ~45,000

Patients Needing Support (est 20%): 9,000

Market Penetration Goal Year 1: 5.5% (500 patients)

Average Service Value: $1,200

Year 1 Revenue Potential: $600K (private pay) + $150K (contracts) = $750K

Total Addressable Market (annual): 9,000 × $1,200 = $10.8M

Secondary Market: Pennsylvania

Population: 13 million

65+ Population: 2.4 million

Annual Discharges: 3.6 million (PA Health Care Cost Containment Council)

Estimated Need (20%): 720,000 patients annually

Total Addressable Market: 720,000 × $1,200 = $864M annually

5% Market Share Target (Year 3): $43.2M

Expansion Target: Years 2-3 across 8-10 PA counties

Tertiary Market: Regional Expansion

Target States: NJ, MD, DE, OH (Mid-Atlantic region)

Combined Population: 35 million

Combined 65+ Population: 6.5 million

Estimated Annual Discharges: 8.5 million

Market Opportunity: $2B+ annually (20% need rate × $1,200 avg)

Expansion Timeline: Years 4-5 via franchise model

Revenue Strategy: Owned operations + franchise fees + royalties

Customer Segments

                Direct Customers (Patients):
                Post-surgical recovery patients (40% of market)
Seniors 65+ with mobility limitations (35% of market)
Chronic illness management patients (15% of market)
Mental health recovery patients (10% of market)

            

                B2B Partners (Healthcare Facilities):
                Hospitals seeking to reduce readmission penalties
Rehabilitation centers requiring safe discharge environments
Home healthcare agencies needing clean workspaces
Assisted living facilities managing transitions

            

Competitive Landscape

Current Alternatives:

Standard Cleaning Services: Not medically trained, no discharge focus, average cost $100-$150
Family/Caregivers: Often overburdened, lack expertise, inconsistent results
Hospital Social Workers: Provide referrals but no direct cleaning services
Home Health Aides: Focus on patient care, not environmental preparation

Our Competitive Edge: We are the only service specifically designed for post-discharge home preparation with medical-grade standards and healthcare partnership integration.

Market Trends

                Value-Based Care Transformation (CMS Data):
                Hospital Readmissions Reduction Program (HRRP): Penalizes hospitals up to 3% of total Medicare payments for high readmission rates
2024 penalties: 2,499 hospitals lost estimated $521 million in Medicare reimbursements
Financial incentive for hospitals: Every 1% reduction in readmissions saves average hospital $1.2M annually
Trend: 78% of healthcare systems now include social determinants of health (SDOH) in discharge planning

            

                Aging Population Boom (US Census Bureau 2024):
                10,000 Americans turn 65 every day - this trend continues through 2030
Pennsylvania 65+ growth: 3.1% annually vs 2.3% national average
Living alone (65+): 35% nationally, 42% in Lehigh Valley - higher need for services
Chronic conditions: 85% of seniors have at least one chronic condition requiring ongoing management
Home preference: 90% of seniors want to "age in place" at home vs institutional care

            

                Home Healthcare Market Growth (IBIS World 2024):
                Market size: $400B industry in the US
Growth rate: 7.9% CAGR (2024-2029)
Employment: 3.2 million home health workers, growing 25% by 2030 (BLS)
Medicare spending: Home health costs $17B annually vs $200B for hospital readmissions - clear cost savings incentive

            

                Social Determinants Focus (AHA & National Academy of Medicine):
                80% of health outcomes are influenced by factors outside clinical care (housing, environment, nutrition)
Housing conditions identified as top 3 SDOH factors affecting post-discharge success
Hospital investment: 88% of health systems now invest in addressing SDOH (up from 45% in 2019)
Community benefit requirement: Non-profit hospitals must invest in community health to maintain tax-exempt status

            

                Post-Pandemic Hygiene Awareness:
                75% of consumers now prioritize cleanliness and sanitation (McKinsey Consumer Survey 2024)
Healthcare settings: 91% of patients concerned about infection risk post-discharge
Willingness to pay: 68% would pay premium for certified medical-grade cleaning services

            

Services & Pricing

Service Pricing Structure

We offer two pricing options to meet different patient needs and budgets:

Option 1: Hourly Rate

$125 per hour | Flexible service tailored to your specific needs

Best for: Patients who want customized service or have unique requirements

Minimum: 4 hours ($500)

Includes: All cleaning supplies, equipment, and trained specialists

Hourly Service Estimates:

Small apartment (600-800 sq ft): 4-6 hours = $500-$750
Medium home (1,000-1,500 sq ft): 6-10 hours = $750-$1,250
Large home (1,500-2,500 sq ft): 10-16 hours = $1,250-$2,000
Estate/Multi-level (2,500+ sq ft): 16-24 hours = $2,000-$3,000

Option 2: Flat Rate Packages

Predictable pricing with comprehensive services

Best for: Patients who want all-inclusive care with no surprises

🏠 Essential Home Readiness Package

$1,000 Flat Rate

Coverage: Up to 1,200 sq ft | 8 hours of service

Ideal for: Small homes, apartments, single-person households

Includes:

Complete high-touch surface disinfection throughout home
Bathroom and kitchen deep clean and sanitization
Bedroom and recovery area preparation
Medical-grade disinfection of all surfaces
Linen change and fresh bedding setup
Floor cleaning (vacuum/mop all rooms)
Basic decluttering and organization
Trash and waste removal
Fall risk and safety hazard assessment
Caregiver coordination and handoff
Post-service checklist and documentation

🏡 Comprehensive Home Readiness Package

$1,500 Flat Rate

Coverage: Up to 2,000 sq ft | 12 hours of service

Ideal for: Standard-sized homes, post-surgical recovery, families

Includes:

All Essential Package services PLUS:
Multiple bedroom and bathroom preparation
Living room and common area deep clean
Detailed allergen reduction treatment
EPA-registered hospital disinfectants throughout
Laundry service (up to 2 loads included)
Refrigerator cleaning and organization
Medication and medical supply organization
Supply checklist with restocking recommendations
Mobility path optimization for walkers/wheelchairs
48-hour follow-up wellness call
Photo documentation (before/after)

🏥 Premium Medical-Grade Package

$2,500 Flat Rate

Coverage: Up to 3,000 sq ft | 20 hours of service

Ideal for: Immunocompromised patients, MRSA/C.diff recovery, complex medical needs, large homes

Includes:

All Comprehensive Package services PLUS:
Advanced hospital-grade EPA disinfection protocols
UV-C sanitization of high-risk surfaces
Whole-home deep clean (all rooms and spaces)
HEPA filtration and air quality testing/improvement
Advanced pathogen and allergen elimination
Complete laundry service (up to 5 loads)
Full meal preparation (5+ ready-to-eat meals)
Comprehensive grocery shopping and stocking
Medical equipment cleaning and organization
Oxygen equipment area sanitization
Detailed sanitation certification with documentation
72-hour post-discharge follow-up home visit
30-day dedicated support line access
Care team coordination report

À La Carte Add-On Services

Available with either hourly or flat rate options:

Additional Hours

$125/hour

Extend any package for larger homes or special requirements

Extra Square Footage

$150 per 500 sq ft

Add coverage beyond package limits

Additional Laundry

$50 per load

Wash, dry, fold, and organize

Pet Area Deep Clean

$150

Feeding areas, litter boxes, bedding, pet zones (2-3 hours)

Garage/Basement Organization

$200-$400

Clear pathways, organize supplies, safety prep

Window Cleaning (Interior)

$100

Up to 10 windows for better natural light

Refrigerator Deep Stock

$200 + groceries

Major shopping, organization, meal-prep items

Weekly Maintenance Visits

$375/visit

3-hour weekly light cleaning and check-ins

Same-Day Emergency Service

+50% surcharge

Rush service for urgent discharges (subject to availability)

Medical Equipment Sterilization

$100

Hospital-grade cleaning of walkers, wheelchairs, commodes, etc.

Pricing Philosophy

Why Our Pricing Reflects True Value:

Certified specialists trained in infection control and patient safety (not general cleaners)
Medical-grade products that meet EPA and CDC standards for healthcare environments
Comprehensive insurance including liability and medical malpractice coverage
Healthcare integration - we coordinate with nurses, case managers, and care teams
Documented outcomes - we track and report health improvements and readmission prevention
Professional equipment including HEPA filtration, UV sanitizers, and commercial-grade tools

Cost Comparison: Hospital readmission costs average $15,000-$25,000. Our $1,000-$2,500 service is a fraction of that cost while directly preventing readmissions.

Institutional Pricing (B2B)

Hospital Partnership Packages:

Silver Package: $100,000/year - 125 patient services (8-hour minimum each), priority scheduling, dedicated phone line
Gold Package: $200,000/year - 250 patient services, dedicated coordinator, quarterly reporting, 24/7 emergency access
Platinum Package: $300,000/year - 400 patient services, embedded liaison, outcomes tracking integration, monthly strategy meetings, unlimited emergency response

Volume Discount: 20% reduction per service compared to retail pricing (equivalent to $800/service vs $1,000 retail)

Hybrid Model Available: Combine contracted services with fee-for-service for overflow

                Insurance & Medicaid Reimbursement:
                Community HealthChoices (CHC): $600-$800 per service (pending vendor approval - negotiating for 8-hour minimum coverage)
Aging Waiver Program: $700-$900 per service for 65+ patients (8-12 hour coverage)
Private Insurance Billing: Pursuing codes under preventive care/home health services - targeting $650-$850 reimbursement rates
Medicare Advantage: Value-based care partnerships for supplemental environmental services
Potential Annual Revenue: $400K-$800K from insurance reimbursements by Year 2

            

Compassion Clean Fund

For every 10 full-price services, we provide 1 free service to a patient in need through community sponsorships and donations. Sponsors can purchase "gift services" for $750 (tax-deductible - discounted from retail $1,000) that are allocated to low-income patients who qualify based on financial need assessment.

Financial Projections

5-Year Revenue Forecast (Organic Growth Model)

Year	Patients Served	Avg Revenue/Patient	Direct Revenue	B2B Contracts	Insurance/Medicaid	Total Revenue
Year 1 (2025)	200	$1,200	$240,000	$50,000	$0	$290,000
Year 2 (2026)	550	$1,250	$687,500	$200,000	$100,000	$987,500
Year 3 (2027)	1,200	$1,300	$1,560,000	$400,000	$250,000	$2,210,000
Year 4 (2028)	2,000	$1,350	$2,700,000	$650,000	$450,000	$3,800,000
Year 5 (2029)	3,000	$1,400	$4,200,000	$950,000	$700,000	$5,850,000
5-Year Total Revenue						$13,137,500

Note: This conservative forecast reflects organic, bootstrapped growth without aggressive scaling. Revenue can accelerate faster with additional hospital partnerships or grant funding.

Year 1 Detailed Financial Breakdown (Organic Growth)

Category	Annual Amount	Monthly Amount	% of Revenue
REVENUE
Private Pay Services (200 patients)	$240,000	$20,000	83%
Hospital Pilot/Initial Contract	$50,000	$4,167	17%
TOTAL REVENUE	$290,000	$24,167	100%
EXPENSES
Labor (Founder + 2-3 cleaners)	$110,000	$9,167	38%
Supplies & Equipment	$22,000	$1,833	7.6%
Vehicle/Transportation	$12,000	$1,000	4.1%
Insurance (Liability, Workers Comp)	$10,000	$833	3.4%
Marketing & Sales	$12,000	$1,000	4.1%
Technology (CRM, scheduling, billing)	$4,800	$400	1.7%
Training & Certification	$5,000	$417	1.7%
Office/Administrative	$6,000	$500	2.1%
Licenses & Permits	$2,000	$167	0.7%
Professional Services (Legal, Accounting)	$5,000	$417	1.7%
Contingency (5%)	$8,850	$738	3.1%
TOTAL EXPENSES	$197,650	$16,471	68.2%
NET PROFIT (Year 1)	$92,350	$7,696	31.8%

Note: This assumes gradual ramp-up over 12 months. Months 1-3 may operate at loss or break-even while building client base. Profitability improves significantly in Months 6-12 as referrals and hospital partnerships grow.

Profitability Projections (Organic Growth)

32%

Year 1 Net Margin

34%

Year 2 Net Margin

38%

Year 3+ Net Margin

8-10 mo

Break-Even Timeline

Note: First 3-6 months may show lower margins as business builds momentum. Strong profitability expected from Month 6 onward as referrals increase and systems optimize.

Capital Requirements

                Startup Capital Needed: $50,000 - $75,000
                Equipment & Supplies: $15,000 (cleaning equipment, uniforms, initial inventory)
Vehicle: $20,000 (used cargo van with branding)
Technology Setup: $8,000 (CRM, scheduling software, website, payment processing)
Insurance & Bonding: $6,000 (first year coverage)
Marketing Launch: $10,000 (branding, website, hospital outreach materials)
Training & Certification: $5,000 (infection control, OSHA, staff training)
Legal & Administrative: $4,000 (LLC formation, contracts, licenses)
Working Capital: $7,000 (3-month operating reserve)

            

Return on Initial Capital

Metric	Value
Initial Startup Capital (grants/fundraising)	$75,000
Year 1 Net Profit	$92,350
Year 2 Net Profit	$335,750
Year 3 Net Profit	$839,800
3-Year Cumulative Profit	$1,267,900
Payback on Startup Capital	10-12 months
Business Value (Year 3 - 2x revenue multiple)	~$4.4M

Why This Matters: Starting with grant funding means you retain 100% ownership. By Year 2, the business is self-sustaining and can fund all growth from operations. No dilution, no investors, complete control.

Why This Business Model Works

Multiple revenue streams reduce risk (private pay, hospitals, insurance)
Recurring B2B contracts provide stable, predictable income
Low overhead with 38% net profit margins at scale
Growing market demand driven by aging population and healthcare policy
Scalable model - proven systems can expand geographically
Social impact mission attracts grants, sponsorships, and community support
Premium pricing model reflects true medical-grade value
Organic growth means no debt, no dilution, complete founder control

Operations Plan

Organizational Structure

Year 1 Team

Founder/CEO: Rebecca Panarello - Operations, partnerships, strategic oversight

Lead Cleaner: Full-time, certified in infection control (Salary: $40,000)

Assistant Cleaner: Full-time, in training (Salary: $32,000)

Part-Time Contractors: 2-3 on-call cleaners for peak demand

Administrative: Virtual assistant for scheduling and billing (10 hrs/week)

Year 2-3 Expansion

Operations Manager: Oversees daily scheduling and quality control

4 Full-Time Cleaning Teams: 2 cleaners per team

Partnership Coordinator: Manages hospital relationships and contract fulfillment

Marketing Specialist: Part-time, handles outreach and community engagement

Year 4-5 Regional Model

Regional Director: Multi-location oversight

8-10 Cleaning Teams: Across multiple PA counties

Franchise Development Manager: Licensing and training for new markets

Quality Assurance Lead: Ensures brand standards across locations

Training & Certification Program

All Traditionally Unique cleaners complete a comprehensive 40-hour training program:

Infection Control Basics: CDC guidelines, bloodborne pathogens, PPE usage
Medical-Grade Cleaning: EPA-approved disinfectants, proper dwell times, cross-contamination prevention
Patient Safety: HIPAA compliance, dignity-centered care, trauma-informed approaches
Home Assessment: Fall risk identification, mobility accommodations, caregiver coordination
Customer Service: Communication with vulnerable populations, de-escalation, empathy training
OSHA Safety: Chemical handling, equipment safety, injury prevention

                Certification Partnerships:
                Certified Professional in Healthcare Environmental Services (CPHS)
American Red Cross First Aid/CPR
Infection Control Fundamentals (ISSA)
Annual re-certification and continuing education required

            

Service Delivery Process

1. Intake & Assessment (24-48 hrs before discharge)

Hospital or patient contacts us → Initial consultation → Home assessment questionnaire → Service package selection → Scheduling coordination with discharge planner

2. Pre-Service Preparation

Review patient medical needs → Prepare customized cleaning checklist → Gather specialized supplies → Coordinate with caregiver/family for access → Confirm appointment 24 hours prior

3. On-Site Service Delivery (2-8 hours)

Arrival and safety assessment → Room-by-room systematic cleaning → Medical-grade disinfection → Safety hazard mitigation → Caregiver coordination → Photo documentation → Final walkthrough

4. Post-Service Follow-Up

Service completion report to hospital → Patient satisfaction survey (48 hours) → Follow-up call at 72 hours → Optional maintenance visit scheduling → Outcomes data collection

Quality Assurance

Standardized Checklists: Every service follows documented protocols with photo verification
Customer Feedback: Post-service surveys with 95%+ satisfaction target
Random Quality Audits: 10% of services receive unannounced quality checks
Hospital Partner Reviews: Quarterly meetings to review outcomes and satisfaction
Continuous Improvement: Monthly team meetings to discuss challenges and refine processes

Technology & Systems

Scheduling & Dispatch

Platform: ServiceTitan or Jobber

Features: Real-time scheduling, GPS routing, mobile app for field teams, client communication

CRM & Marketing

Platform: GoHighLevel or HubSpot

Features: Partner portal, automated follow-ups, referral tracking, marketing automation

Billing & Payments

Platform: QuickBooks + Stripe

Features: Invoice generation, insurance claim submission, payment processing, financial reporting

Outcomes Tracking

Platform: Custom dashboard (Airtable/Google Sheets)

Metrics: Readmission rates, patient satisfaction, service completion times, contract fulfillment

Supply Chain & Equipment

Core Equipment per Team:

Commercial-grade vacuum with HEPA filtration ($800)
Steam cleaner/sanitizer ($600)
UV-C sanitization wand ($300)
Microfiber cleaning system ($200)
PPE kit (gloves, masks, gowns, booties) ($150/month)
Professional cleaning caddy and organization ($150)

Supply Vendors:

Disinfectants: EPA-registered hospital-grade products (Clorox Healthcare, Diversey)
Equipment: Grainger, Amazon Business (bulk purchasing discounts)
Linens: Local medical supply companies for bulk bedding
Backup Inventory: 2-week supply maintained at all times

Organic Growth Strategy

Philosophy: Start Small, Build Reputation, Grow Sustainably

Rather than aggressive scaling, we're focused on organic growth through exceptional service delivery, word-of-mouth referrals, and building deep community relationships. Quality over quantity - every patient becomes an advocate.

Phase 1: Foundation & First Patients (Months 1-3)

Focus: Launch operations, serve first 20-30 patients, prove the concept

Goals:

Complete all licensing, insurance, and legal setup
Secure basic equipment and 1 vehicle
Hire and train 1-2 cleaning specialists (may start with just founder + 1)
Serve 20-30 patients through direct referrals and initial outreach
Generate $25,000-$35,000 in revenue
Achieve 90%+ customer satisfaction
Document before/after cases with photos and testimonials

Key Activities:

Soft launch with friends, family, and community connections
Reach out to 1-2 local discharge planners for initial relationships
Join local healthcare networking groups (Chamber of Commerce, BNI)
Create simple website and social media presence
Offer discounted "founding patient" rate ($750 vs $1,000) for first 10 clients
Ask every satisfied customer for referrals and Google reviews
Attend 1-2 community health fairs or senior events

Success Metric: 20 completed services, 5+ five-star reviews, 3+ referrals generated

Phase 2: Building Momentum (Months 3-6)

Focus: Increase patient volume through referrals, establish first hospital connection

Goals:

Serve 30-50 additional patients (50-80 total to date)
Generate $40,000-$60,000 in quarterly revenue
Secure 1 informal hospital partnership or pilot program
Hire 1-2 additional team members as volume grows
Apply for 2-3 foundation grants
Establish relationships with 3-5 home health agencies

Key Activities:

Schedule coffee meetings with discharge planners at Lehigh Valley Health Network and St. Luke's
Offer FREE pilot service to 2-3 hospital-referred patients to demonstrate value
Create one-page case studies showing readmission prevention results
Launch referral rewards program ($50 credit for every referral)
Start email newsletter for past clients with health tips
Partner with 1 home health agency for co-referrals
Attend hospital discharge planning meetings (ask to present)
Submit grant applications to Harry C. Trexler Trust and local foundations

Success Metric: 1 hospital sending 5+ referrals, 25% of new patients from word-of-mouth

Phase 3: Establishing Credibility (Months 6-12)

Focus: Formalize hospital partnerships, achieve consistent patient flow, become known in community

Goals:

Serve 100-150 patients (total 150-230 patients to date)
Generate $125,000-$180,000 in revenue for the 6-month period
Secure 1 formal hospital contract (Silver level ~$100K annual)
Expand team to 3-4 cleaning specialists
Receive 1-2 foundation grants ($10K-$25K total)
Achieve Medicaid vendor application submission (if not approved, in process)

Key Activities:

Compile 6-month outcomes data: readmission rates, patient satisfaction, hospital feedback
Present data to hospital quality improvement committees
Propose pilot contract with one hospital (50-100 patients over 6 months)
Get featured in local newspaper or healthcare publication
Launch Compassion Clean Fund - ask community to sponsor 1 service/month for patients in need
Partner with Area Agency on Aging for senior referrals
Develop standardized training program for new hires
Create professional marketing materials with case studies

Success Metric: 1 signed hospital contract, 40%+ of patients from referrals/repeat, break-even or positive cash flow

Phase 4: Sustainable Operations (Year 2)

Focus: Consistent service delivery, expand to 2nd hospital, achieve full financial sustainability

Goals:

Serve 400-600 patients for the year
Generate $500,000-$750,000 in annual revenue
Secure 2nd hospital partnership
Achieve Medicaid vendor status and begin billing
Team of 5-7 people (includes manager/coordinator role)
30%+ net profit margin
No grant funding needed - fully self-sufficient

Key Activities:

Standardize operations - create systems that work without founder in every detail
Hire operations coordinator to handle scheduling and client relations
Expand hospital partnerships by showing proven outcomes from Year 1
Begin accepting Medicaid reimbursements (est. 20-30% of patients)
Develop quality assurance program with random audits
Consider opening small office space vs home-based operations
Build relationships with 2-3 rehabilitation centers
Host community education events on post-discharge home safety

Success Metric: 2 hospital contracts active, Medicaid revenue flowing, business runs smoothly without founder doing every service

Phase 5: Regional Awareness (Year 3)

Focus: Become THE known provider in Lehigh Valley, begin exploring adjacent counties

Goals:

Serve 800-1,200 patients
Generate $1.2M-$1.8M in revenue
3-4 hospital partnerships in Lehigh Valley
Team of 10-12 people across 3-4 cleaning crews
Begin exploring Allentown or Reading markets
Establish as thought leader in post-discharge home readiness space

Key Activities:

Publish white paper or research study on service outcomes
Speak at regional healthcare conferences
Pilot 1-day-per-week service in adjacent county (test market)
Develop franchise operations manual (even if not franchising yet)
Build advisory board with healthcare executives
Consider certification/accreditation to differentiate service
Launch "train the trainer" program for team leads

Success Metric: Recognized as leading provider in region, profitable expansion into 1 new market, strong brand reputation

Phase 6: Strategic Expansion (Years 4-5)

Focus: Thoughtful geographic expansion, potential franchise model exploration

Goals:

Serve 2,000-3,000 patients across multiple counties
Generate $3M-$5M in revenue
Operations in 3-5 Pennsylvania markets
Team of 20-30 people
Explore franchise licensing for out-of-state expansion
Potential acquisition interest from larger home health companies

Key Activities:

Open satellite locations in Reading, Scranton, or Harrisburg
Hire regional manager to oversee multiple markets
Package franchise model if interested in licensing vs owned expansion
Partner with statewide hospital networks (UPMC, Geisinger)
Consider strategic partnerships or acquisition offers
Establish Traditionally Unique as the national model for this service category

Success Metric: Multi-market presence, strong profitability, optionality for founder (grow, franchise, or sell)

Organic Growth Tactics

🗣️ Word-of-Mouth Engine

Strategy: Every patient becomes a referral source

Ask for referrals immediately after service (while satisfaction is highest)
Offer referral incentives ($50 credit per successful referral)
Send thank-you cards and small gifts to referring patients
Create "care packages" for patients to share with neighbors who may need services
Host quarterly appreciation events for top referrers

Goal: 40% of new patients from referrals by end of Year 1

🏥 Healthcare Provider Relationships

Strategy: Build trust through results, not sales pitches

Offer FREE services to first few hospital-referred patients (prove concept)
Provide detailed feedback reports to discharge planners
Track and share readmission data for patients served
Attend discharge planning meetings (listen first, offer solutions)
Become resource they trust vs vendor trying to sell
Send monthly "Patient Success Stories" newsletter to care coordinators

Goal: 1 hospital champion by Month 6, formal contract by Month 12

📱 Digital Presence (Low-Cost Marketing)

Strategy: Be findable when people search for help

Google Business Profile optimized for "post discharge cleaning" searches
Simple, professional website with clear pricing and booking
Facebook page with before/after photos (patient permission)
Nextdoor presence in Lehigh Valley neighborhoods
YouTube channel with home safety tips for discharge planning
LinkedIn outreach to hospital administrators and discharge planners

Budget: Under $100/month for first year

🤝 Community Integration

Strategy: Be visible and helpful in the community

Volunteer at senior centers and health fairs
Offer free educational workshops on "Preparing Your Home for Recovery"
Join Chamber of Commerce and attend networking events
Partner with churches and community organizations
Sponsor local health-related events (not expensive - $250-500 level)
Get featured in local news through human interest stories

Goal: Be known as "that company that helps people come home from the hospital"

📊 Prove It With Data

Strategy: Let results do the selling

Track readmission rates for every patient served (with permission)
Survey satisfaction at 48 hours, 30 days, 90 days post-service
Document fall prevention and safety improvements
Create quarterly impact reports to share with stakeholders
Publish anonymized case studies showing outcomes
Use data to secure hospital contracts and grants

Goal: Demonstrate measurable value that makes service indispensable

Realistic First Year Numbers

Months 1-3

20-30 patients
$25K-$35K revenue
Break-even or slight loss

Months 3-6

30-50 patients
$40K-$60K revenue
Approaching break-even

Months 6-9

50-75 patients
$65K-$95K revenue
First hospital contract

Months 9-12

75-100 patients
$95K-$135K revenue
Profitable operations

Year 1 Total: 175-255 patients (avg ~200) | $225K-$325K revenue (avg ~$275K)

Why Organic Growth Makes Sense

                Quality Control: Slower growth = better service = stronger reputation
Cash Flow Positive: Don't need to raise money if growing at sustainable pace
Team Culture: Time to hire right people and train them well
Market Learning: Understand what works before scaling
Reduced Risk: Small mistakes won't sink the business
Authentic Relationships: Build real partnerships vs transactional sales
Founder Sanity: Sustainable pace for long-term success

            

Year 1 Mantra

"Serve 200 patients exceptionally well, and they'll tell 400 people about us."

That's the foundation for sustainable growth.

Partnership Strategy

Target Hospital Partners - Lehigh Valley

🏥 Lehigh Valley Health Network

Locations: 13 sites

Annual Discharges: ~25,000

Target Contract: Gold Package ($100K/year)

🏥 St. Luke's University Health Network

Locations: 10 campuses

Annual Discharges: ~20,000

Target Contract: Gold Package ($100K/year)

🏥 Good Shepherd Rehabilitation

Focus: Post-acute recovery

Annual Discharges: ~3,000

Target Contract: Silver Package ($50K/year)

🏥 Coordinated Health

Specialty: Orthopedic surgery

Annual Discharges: ~5,000

Target Contract: Silver Package ($50K/year)

Home Health & Community Partners

VNA of St. Luke's: Referral partnership for nursing visits requiring clean environments
Lehigh Valley Home Care: Joint service packages (nursing + home prep)
Area Agency on Aging: Senior population outreach and subsidy programs
PA CareerLink: Workforce development and job training partnerships

Insurance & Payer Partners

Priority Payer Relationships:

PA Department of Human Services: Medicaid vendor enrollment for CHC and Aging Waiver
UPMC Health Plan: Pilot program for value-based care initiatives
Highmark Blue Shield: Preventive services coverage discussions
Aetna/CVS Health: National payer relationship for scalability

Reimbursement Strategy: Position service as "Environmental Sanitation Support" under home health services codes (pending approval)

Community Sponsorship Partners

Corporate Sponsors

Local businesses sponsor "Compassion Cleans" as community give-backs

Target Partners:

Air Products (major Lehigh Valley employer)
PPL Corporation (utility company with community fund)
B. Braun Medical (healthcare manufacturer)
Martin Guitar (local legacy brand)

Sponsorship Levels: $2,500 (10 cleanings) | $5,000 (20 cleanings) | $10,000 (40 cleanings)

Philanthropic Foundations

Target Grants:

Harry C. Trexler Trust (Lehigh Valley health initiatives)
Rider-Pool Foundation (senior health)
Community Foundation of the Lehigh Valley
PA Department of Health (Community Health Needs grants)

Grant Goals: $25K-$50K for program expansion and low-income patient services

Faith & Civic Organizations

Churches, synagogues, Rotary Clubs sponsor cleanings for congregation members

Partnership Model: Organization purchases cleaning credits at discounted rate, allocates to members in need

Partnership Value Proposition

For Hospitals & Healthcare Facilities:

Reduced Readmissions: 20-40% decrease in environment-related readmissions
Medicare Penalty Avoidance: Lower readmission rates = higher reimbursements
Faster Discharges: Eliminate delays waiting for home to be ready
Improved Patient Satisfaction: Boost HCAHPS scores with comprehensive discharge support
Caregiver Support: Reduce burden on home health teams entering unsafe environments
Community Health Investment: Fulfill Community Health Needs Assessment (CHNA) requirements

For Home Health Agencies:

Safe Work Environments: Clean spaces for nurses and aides to provide care
Better Outcomes: Patients in sanitary homes have better recovery trajectories
Staff Retention: Reduce worker exposure to unsafe/unsanitary conditions
Service Differentiation: Offer comprehensive discharge-to-home package

For Community Organizations:

Measurable Impact: Direct, tangible improvement in resident health
Fill Service Gap: Address unmet social determinant (housing/sanitation)
Cost-Effective: Prevention is cheaper than readmission costs
Mission Alignment: Support vulnerable populations with dignity-centered care

Partnership Inquiry

We're actively seeking hospital, home health, and community partners who share our vision of safe, healing-ready home environments.

Contact: Rebecca Panarello

📧 [email protected] | 📞 [Phone Number]

Impact & Success Metrics

Primary Health Outcomes

40%

Target Reduction in Environment-Related Readmissions

60%

Reduction in Discharge Delays Due to Home Conditions

95%

Patient & Caregiver Satisfaction Target

75%

Home Health Nurses Report Improved Work Conditions

Key Performance Indicators (KPIs)

Patient Outcome Metrics

Metric	Baseline	Target	Measurement Method
30-Day Readmission Rate	18-20%	10-12%	Hospital discharge data tracking
Infection Rate Post-Discharge	8-10%	3-5%	Follow-up surveys and medical records
Patient-Reported Safety Score	N/A	9/10	Post-service satisfaction survey
Caregiver Readiness Score	N/A	9/10	Home health agency feedback
Days to First Nursing Visit	3-5 days	1-2 days	Home health scheduling data

Business Performance Metrics

Metric	Year 1 Target	Year 3 Target	Tracking Method
Monthly Patients Served	40-50	150-200	CRM system
Hospital Partnerships	2-3	10-15	Active contracts
Customer Acquisition Cost	$100-$150	$75-$100	Marketing spend / new customers
Customer Lifetime Value	$400-$500	$600-$800	Repeat services + referrals
Service Completion Rate	95%	98%	Scheduled vs. completed services
Employee Retention Rate	80%	90%	Annual turnover tracking

Social Impact Metrics

Lives Improved: 500+ patients in Year 1 | 10,000+ cumulative by Year 5
Compassion Cleans Provided: 50+ free services to low-income patients annually
Healthcare Cost Savings: $2-3 million in prevented readmissions by Year 3
Jobs Created: 15+ living-wage positions with benefits by Year 3
Community Partnerships: 20+ active collaborations with nonprofits and civic organizations

Case Study Examples (Projected)

Case Study 1: Post-Surgical Patient

Patient: 72-year-old woman, hip replacement surgery

Challenge: Lives alone in cluttered home, high fall risk, delayed discharge

Intervention: Full Home Readiness service - decluttering, deep clean, mobility path clearing

Outcome: Discharged on schedule, no readmissions, successful recovery at home

Hospital Savings: $15,000 (3 avoided extended care days)

Case Study 2: Heart Failure Patient

Patient: 65-year-old man, congestive heart failure, immunocompromised

Challenge: Mold in bathroom, dusty environment, infection risk

Intervention: Medical-Grade Reset - EPA-approved disinfection, allergen reduction, air quality improvement

Outcome: No infections, improved breathing, avoided readmission

Hospital Savings: $25,000 (prevented sepsis readmission)

Case Study 3: Mental Health Recovery

Patient: 45-year-old woman, severe depression, psychiatric hospitalization

Challenge: Home in severe disarray, overwhelming to return to

Intervention: Full Home Readiness with trauma-informed approach - respectful organization, fresh start environment

Outcome: Patient reported feeling "hopeful" upon return, engaged with outpatient care

Impact: Dignity restored, improved mental health trajectory

Measurement & Reporting

                Data Collection Methods:
                Pre/Post Service Photos: Visual documentation of environment transformation
Patient Satisfaction Surveys: 48-hour and 30-day follow-up assessments
Hospital Data Sharing: Readmission tracking through partnership agreements
Caregiver Feedback: Home health agency reports on work environment quality
Quarterly Impact Reports: Compiled outcomes data shared with partners and funders

            

Commitment to Transparency

We believe in accountability and will publish annual impact reports documenting patient outcomes, community benefit, and financial stewardship.

Our Promise: Every dollar invested creates measurable health improvements and community value.

Grant Strategy & Community Funding

Building Through Community Support

Target: $50,000 - $75,000 in startup funding

Through foundation grants, corporate sponsorships, and community partnerships

Use of Funds

Category	Amount	% of Total	Purpose
Equipment & Supplies	$15,000	20%	Professional-grade cleaning equipment, initial supply inventory, uniforms, safety gear
Vehicle Acquisition	$20,000	27%	Cargo van purchase and branding for mobile service delivery
Technology Infrastructure	$8,000	11%	CRM system, scheduling software, website development, payment processing
Insurance & Bonding	$6,000	8%	General liability, workers comp, professional liability coverage
Marketing & Brand Launch	$10,000	13%	Website, print materials, hospital outreach, digital advertising, PR campaign
Training & Certification	$5,000	7%	Infection control training, OSHA certification, staff development programs
Legal & Administrative	$4,000	5%	LLC formation, contract templates, licensing, accounting setup
Working Capital	$7,000	9%	3-month operating reserve for cash flow stability
TOTAL FUNDING GOAL		100%	$75,000

Foundation Grant Opportunities

🏥 Healthcare Foundation Grants

Harry C. Trexler Trust

Focus: Healthcare initiatives in Lehigh Valley | Grant Range: $10,000-$50,000

Application Timeline: Quarterly review cycles

Rider-Pool Foundation

Focus: Senior health and wellness | Grant Range: $5,000-$25,000

Application Timeline: Rolling applications

Community Foundation of the Lehigh Valley

Focus: Community health needs | Grant Range: $5,000-$30,000

Application Timeline: Annual grant cycles

💼 Corporate Sponsorship Programs

Air Products Community Impact Fund

Major Lehigh Valley employer with health & safety focus

Target Ask: $15,000-$25,000 sponsorship

PPL Corporation Community Relations

Utility company with established community giving program

Target Ask: $10,000-$20,000 sponsorship

B. Braun Medical

Healthcare manufacturer aligned with our mission

Target Ask: $15,000-$30,000 sponsorship

🏛️ Government & State Grants

PA Department of Health - Community Health Needs Grant

Focus: Reducing hospital readmissions and improving community health

Grant Range: $25,000-$100,000

PA Department of Human Services - Innovation Grant

Focus: Innovative approaches to aging and disability services

Grant Range: $50,000-$150,000

HRSA - Rural Health Care Services Outreach Grant

Federal grant for expanding healthcare access

Grant Range: $100,000-$300,000

Community Fundraising Initiatives

Compassion Clean Campaign:

Individual Donors: Tax-deductible donations to sponsor services for patients in need
Corporate "Give-Back" Days: Local businesses sponsor cleaning days as team-building events
Faith Community Partnerships: Churches and synagogues adopt families for post-discharge support
Service Club Sponsorships: Rotary, Kiwanis, Lions clubs fund services for low-income seniors
Healthcare Hero Fund: Hospital staff donate to support their own patients' home readiness

Fundraising Goal Year 1: $50,000 from community donations and sponsorships

In-Kind Donations & Partnerships

Cleaning Supply Manufacturers: Product donations (Clorox Healthcare, Diversey, Ecolab)
Equipment Vendors: Discounted or donated professional cleaning equipment
Technology Companies: Donated software licenses (Salesforce, Microsoft, QuickBooks)
Vehicle Dealers: Discounted fleet pricing or donated vehicles for branding
Marketing Agencies: Pro-bono branding, website design, and marketing materials